Friend was born in London in 1983, but spent most of his childhood growing up in Melbourne, Australia. An experience he cites as inspiring his passion for the ‘natural world’ and desire for all things ‘adventure'.
He now lives back in London with his partner Seren and his kids Dusty and Rocco. Dividing his time between personal art projects and exciting photographic commissions. His book assignments include the award winning and critically acclaimed, 'Sanctuary: Britain’s Artists and their Studios' and 'Art Studio America', both published by Thames & Hudson. In 2012 whilst in New York, with Hurricane Sandy raging, he met and photographed his favourite artist Hiroshi Sugimoto.
Friend’s work has been exhibited in galleries and fairs globally ranging from Aperture Gallery in New York to the Pingyao Photography Festival in China, Christies in Paris and at the National Gallery, National Portrait Gallery, Somerset House and the Royal Academy of Arts in London.